How Content Marketing Works – 4 Reasons why you need it for Business Growth

In this blog post, I want to present to you 4 reasons why you need Content Marketing for business growth and how content marketing works!

How many times have you heard the phrase “Content is King”? When I started my business 4 years ago I would pull a face every time I heard that phrase. What does that even mean? How does Content Marketing Work? Fast forward to today. After spending 2 years focusing solely on Content Creation and Branding, I have to agree! Content is King! 

The power of traditional marketing is decreasing. People are now looking for someone they trust instead of someone who sells to them. If you feel you are constantly writing salesy posts, it’s time to move your marketing techniques to 2020. There has to be a better way!

Content Marketing is defined as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

— THE CONTENT MARKETING INSTITUTE

Content marketing uses articles, graphics, and videos to attract, inform and engage with the target market. Rather than promoting products, special offers and sales, content marketing works by offering high-quality content that is targeted towards a certain audience. The goal of content marketing is to provide valuable content that includes information that attracts your ideal client. Your audience will begin to rely on your consistent informative material as they begin to trust you and think of you as the expert in your arena. 

Realistically though, how does content marketing works?

In order to help you understand the importance of content marketing for the growth of your business, I can come up with a few points that list the top advantages that content marketing can bring to your business:

1. Build trust in your brand.

One of the greatest advantages of content marketing is that through it, you are building a strong brand reputation. You are attracting your ideal client by providing them with content that they are craving for and hence building trust, leading to come conversions.

The more value you can provide to your audience, the more they trust you. When leads and customers start to see that you are consistently providing valuable content, they start to develop an opinion about your brand. If your content is engaging, educations and valuable, they begin to think of you as the leader in your industry.

2. Quality Content Helps to Generate Leads

Here are a couple of quick stats that show the importance of content marketing in relation to conversion:

• Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
• After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)

When you are creating quality content, not only are you building trust and relationships with your audience, but you are educating your leads. 

Make sure you add a call-to-action in order to optimize your content.

One of my favorite things about content marketing, especially for a person like me who hates being salesy, is that you are not stuffing your offer down your client’s throat, instead, you are encouraging conversions by giving the customers the information needed for them to make an educated purchase decision. 

3. Content Marketing is great for SEO

Search Engine Optimization plays a fundamental role in bringing traffic to your business website. In order for you to rank though, you need consistent, optimized content that addresses topics that people are actually searching for. Content Marketing is what is going to get your website to start appearing on search engines!

It is also good to mention that the more content you have on your site, the more chance there is for visitors to stay on your website longer. A higher on-site time impacts your chance of ranking on search engines. 

4. Content marketing helps you set yourself apart from competitors.

In today’s world where competition is at an all-time high, it is vital for your business to stand out among the crowd. What better way than content marketing. It is an effective way for your business to set itself apart from others in your industry and show what makes your brand unique.

The topics that you discuss in your content and the value that you bring to the table can be what helps a customer choose between you or another brand. Think about it, if you are offering valuable information about those exact questions that the customer has in mind, he will be more inclined to choose you over someone else!

Are you working on up-leveling your content marketing strategy in your business? Is this something you’re already applying in your business?

If you need help with content creation. Our team is composed of amazing graphic designers as well as copywriters who have tons of experience in creating Social Media Content that converts. Get in touch today to see how we can help you.